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2025

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Shaoxing Haicheng Chemical Participates in the International Garment Machinery and Printing Exhibition in Egypt


On December 4, 2025, Haicheng Chemical’s International Trade Department, led by the general manager, participated in the 22nd International Garment Machinery, Printing Technology, and Accessories Exhibition (Egypt Stitch & Tex). As the premier industry event in the textile and garment machinery sector in the Middle East and North Africa, this exhibition serves as a key gateway for international enterprises to enter the Middle Eastern and African markets.

As a National High-tech Enterprise specializing in textile dyeing and printing auxiliaries, Shaoxing Haicheng Chemical Co., Ltd. made its appearance at this exhibition, showcasing a diverse range of dyeing and printing auxiliary products. These included pretreatment auxiliaries, dyeing auxiliaries, and finishing auxiliaries. The exhibited products featured technical advantages such as high efficiency, environmental friendliness, and enhanced dyeing quality, demonstrating the advanced level and competitiveness of China’s dyeing and printing auxiliary products.

During the exhibition, the team from Haicheng Chemical engaged in in-depth discussions with representatives from multiple enterprises in Egypt, Turkey, and other countries. Local companies showed strong interest in the performance and application scope of Haicheng’s auxiliary products, with many obtaining samples on-site for subsequent testing and evaluation. Through face-to-face technical exchanges and product demonstrations, Haicheng Chemical further enhanced customers' understanding of its product performance and application value.

Moreover, Haicheng Chemical has reached preliminary investment and cooperation agreements with local enterprises. The achievements from this exhibition have paved the way for the company's dyeing and printing auxiliary products to enter the Middle East and North Africa markets, marking a crucial step in its international development. This not only enhances the influence of "Made in China" dyeing and printing auxiliaries in overseas markets but also lays a solid foundation for the company's future business expansion abroad.

The road ahead may be long and challenging, but progress is made with each step taken; perseverance will lead to a promising future. Building on the market opportunities and strong start brought by this exhibition, Haicheng Chemical will steadfastly advance its global strategic expansion. The company will continue to deepen channel development and customer service in emerging markets such as the Middle East and North Africa, while actively exploring potential regions like Southeast Asia and Central Asia. Gradually, Haicheng aims to establish a worldwide marketing and service network. By proactively understanding the regulatory requirements and customer needs of different markets, the company will earn the long-term trust of international clients through customized, high-value solutions.

We believe that by continuously exploring the global market and actively integrating into the worldwide textile industry chain, Haicheng Chemical will not only inject strong and enduring momentum into its long-term development but also elevate the Chinese textile dyeing and printing auxiliary industry on the world stage. This will foster win-win growth with global partners.

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On November 27,2024, the 10th China International Dye Industry and Organic Pigments and Textile Chemicals Exhibition was held in Istanbul, Turkey, attracting enterprises from all over the world in the field of textile printing and dyeing.Shaoxing Haicheng Chemical Co., Ltd., as the representative of China textile auxiliaries industry, is led by General Manager Shen personally to participate in the exhibition, gradually expanding the influence of "Haicheng High-tech" brand in the international market.During the exhibition, Haicheng technical team conducted in-depth professional technical exchanges with local printing and dyeing enterprises and middlemen in Turkey, especially for the short process of energy saving and cost reduction.This not only provides valuable guidance for Haicheng Chemical's future product development, enabling it to more accurately meet market demand and develop more targeted high-quality products, but also strengthens its connection with the Turkish market.During the interval of the exhibition, the team also visited Turkey's outstanding local printing and dyeing enterprises to further understand Turkey's unique geographical advantages, as well as its rich experience and remarkable characteristics in processing fabric categories.This visit to Turkey not only deepened the exchanges and cooperation between Shaoxing Haicheng Chemical and its international counterparts, but also laid a solid foundation for its global business expansion and brand image.

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